Ferrari Celebrated 60 Years In America In Beverly Hills

Ferrari celebrated 60 years of being in the U.S. with a prestigious exhibition of 60 unique Ferraris from around the world on Rodeo Drive, Beverly Hills, CA

“It’s like Pretty Woman, but with Ferraris,” Councilmember Nancy Krasne remarked Tuesday just before the City Council approved the plan. The council also held the exclusive Gala celebrating Ferrari’s anniversary outside City Hall on Saturday, Oct. 11.

Vehicles that participated includes Tom Selleck’s Ferrari from Magnum P.I. and Don Johnson’s car from Miami Vice.

Guest Panelist for the show are former Ferrari racers. .
Guest Panelist for the show are former Ferrari racers. .

Last Saturday, an extremely rare 1964 Ferrari GTB/C Special was sold for $26.4 million at the Pebble Beach Concours d’Élégance, making it the fourth most expensive car ever sold at an auction. The record-setting car, a 1962 Ferrari 250 GTO Berlinetta, was sold on Aug. 14 at Bonhams’ Quail Lodge Auction in Carmel for $38.1 million. Winners in this Pebble Beach auctions were included in the 60th Anniversary display on Rodeo.

“California is the biggest market for Ferraris in the country,” said Gary Adams, Director of Marketing for Ferrari North America. “Lots of them are in [Beverly Hills] and belong to well-known and important people.”

About one thousand members of the Ferrari Club of America from different branches nation wide were invited to join the festivities. These top cars joined in a Sunday ride from Beverly Hills High School to Rodeo Drive. Then cars were displayed on designated “Ferrari Parking” along adjacent streets. The event featured red as the signature Ferrari color, and include at least two automobiles that have never before been seen on display. One of those was auctioned for charity.

PHOTO GALLERY by Lola Catanese, Photo Journalist for Media One Entertainment

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